Top 3 Tips to Consider When Choosing Your Packaging Design

To start with, it promotes your product.

Secondly, it creates a unique identity of your brand in the minds’ of the people which allows them to distinguish your product from others in the category.Here are the top three things you need to consider when choosing your packaging design:Tip 1 # Look Great When Customers Walk out of Your StoreIf given the right custom packaging, your customers could be walking advertisements for your products or brand. This means if your custom packaging boxes design considerations extend beyond the initial box or tissue paper, you can reap great benefits.

Because if it won’t, no one is going to recognize your brand. Rather an unbranded box or poorly designed packing can prove detrimental to all your efforts at getting your product or brand out there.To stand out, make sure your logo and or brand name is prominent on the packaging.

This will allow you to build brand recognition. Sure, fancy fonts look stylish and romantic, but they can be difficult to read from a distance. Instead, choose a more plain font style such as the typeface for external packaging, as it will be easier for passers-by to read.

Apart from this, you can consider using some dramatic effects to draw the attention of people to your customer’s purchase. For example, if a bright tissue paper pokes out of the bag it is sure to catch people’s eye. In addition, the bright paper will give people a premium sense and will certainly impress your customers too.

These strategies can help you improve the customer experience, especially if you are running a brick and mortar store.Tip 2 # Offer a Functional DesignIf your custom packaging doesn’t offer functional design, no one is going to like it no matter how cool someone thinks it is. For instance, if it cannot protect the product, you aren’t going to see many happy customers.

Functionality is a major consideration when it comes to choosing your packaging materials, especially if the product is fragile. But that is not the only thing customers appreciate today.Nowadays people are also appreciative of brands that offer sustainable packaging solutions.

With 66 percent said, they would pay more for products or services from companies that are committed to environmental responsibility. Opting for packaging materials that are easily recyclable such as cardboard and paper will allow you to win the hearts of customers and create a positive image of the brand.Of course, designing custom packaging boxes can feel overwhelming, but bearing these pointers in mind and joining hands with one of the best packaging companies like The Legacy Printing will help you stay on the right course.

Tip 3 # Does it Resonate with your Branding?Choosing a design which isn’t consistent with the rest of your branding will create confusion among your customers.An attractive but generic design isn’t going to help boost your marketing efforts, because it won’t resonate with your brand. For example, it’s tough for people to associate minimalist white packaging with another brand than Apple.

For this reason, it’s crucial to find the common threads in your branding campaigns such as patterns or colors palettes that can be incorporated in your design.Persisting with only one design isn’t going to work for you as it can get stale pretty quickly. An excellent approach would be to shake it up and grasp some more attention.

One effective way to do this is by keeping your baseline logo and updating the rest of the design to show a special occasion or upcoming promotions.This can be a win-win thing because you get to keep the important branding elements while ensuring that your brand gains a fresh and interesting appearance

·RELATED QUESTION

What are some natural face masks to reduce acne scars?

Hi there, here are some natural face masks thatI recommend:Aloe vera: Its leaves contain plant extracts with incredible regenerative powers. Their benefits to our skin are well known, particularly to treat and eliminate stretch marks, burns and acne pimples. Just take at least a teaspoon of pulp of aloe and apply on the scars, then let stand for 30 minutes before rinsing with warm water.

Baking soda: Baking soda has an exfoliating effect that acts on small scars, which makes it ideal for acne. Simply wet the face and apply a pinch of baking for a few seconds on the scars, then rinse with warm water. Do not abuse this remedy: applying once a week is more than enough, because the bicarbonate can damage sensitive skin.

Lemon: Perfect for skin whitening.

You can use it before going to sleep, by soaking a cotton juice lemon and applying it on the spots for about fifteen minutes. It is very important not to expose yourself to the sun with this remedy. Always do this at night.Honey: regenerating and softening. In case of oily skin, for example, you can mix it with egg yolk to make a kind of mask, which is ideal for removing scars.

Apply honey on the scars and let it sit 20 minutes before rinsing thoroughly.Tomato: It has exfoliating properties and is rich in beta-carotene, making it an ideal fruit for the care of our skin. Cut some thin slices and leave them on your face for about ten minutes.

If you have a little more time before you, you can also make a tonic made from juice tomato and cucumber: to do this, mix tomato and half a cucumber until it becomes liquid. Then just moisten a cotton ball with this mixture and apply it on the affected areas.Hope this helps!